Last week I was invited to a celebration evening at the Oxo Tower with John Frieda to discover a #hairrevolution
It was to launch their very exciting Forever Smooth Anti-Frizz Primer but there were also some other newbies I can't wait to try.
Millie Mackintosh unveiled the new product, as Rapunzel letting down her gorgeous hair on top of the Oxo Tower, all lit up in pink!
The Anti-Frizz Primer is £9.99 and claims to reduce frizz by 90% - something I could definitely use. Simply pop it on hair after your shower...will report further once I've tried it a few times.
Not really the focus of the evening, but something I'm excited to see again is the Beach Blonde collection, especially the Sea Salt spray. Oh so many memories of using this in my teens! I am so glad they've brought this collection back, and the coconut smell is beautiful.
Finally, I also cannot wait to give this one a go:
This time from the Luxurious Volume collection - 7 days of luxurious volume to be precise. As well as needing frizz control, I could also do with some help in the volume department so perfect. You leave it on for up to 5 minutes after shampoo and conditioner then rinse off. Again, I'll report back...
So, wow, John Frieda have been busy haven't they?! So many new launches. Check them all out for more info here