I've seen a lot of hype about this so yesterday in Boots I thought why not give it a go?
No.7 have just launched a lipstick matching service. They scan your face to identify your skin tone, which then gives you a list of lipsticks which perfectly match your complexion. When there are so many lipsticks to choose from, this aims to help you pick the ones which will work best for you.
I was foundation shade Calico which then provided me with these to choose from:
As you can see you have a lot to choose from, so it's then up to you to go through them and see which you like the look of. I chose three different shades, including two of their matte look ones, but my favourite was from the Moisture Drench collection, called Soft Paprika.
A slightly off-red, it definitely isn't a shade I would normally choose but it looks pretty darn good. Think I may have found my perfect red - this service definitely works!
Worth a go - it's a free service, so why not try it out? Find out more here