I know it's summer and it's all about coral and pink lips, but you can't go wrong with a berry shade any time of year in my opinion....
Topshop Lips in Inhibition looks really dark when you first open it up.
But in the swatch it's a lot less scary! A gorgeous deep berry shade.
They say it has a satin matte finish so it isn't glossy but it isn't completely matte either. It doesn't dry out lips which I love. It may be more your cup of tea in winter, but I'm a fan all year!
Available in stores and online