I was lucky enough to be invited to a brand new cosmetics launch last week. AKA cosmetics launched online on Friday and will be in selected retailers very soon.
It was a fantastic evening at the very swish Vanilla nightclub in London. Champagne, manicures, makeovers, great food and music - what more could a girl want?!
I always get excited when a brand new make-up range comes out and AKA is gorgeous. The colours are quite natural and subtle but you can build them up to make a more dramatic statement if you'd like for example on a night out.
Speaking to the make-up artists and the AKA team their target market is the 20-40 year old woman. They have some very natural colours as well as the more quirky, on-trend shades. The brand has products to achieve three different looks - demure, smokey and carnival (aka the 'other you'!).
A British brand, they told me AKA is two years in the making. And they are so excited for all their hard work, research and passion to finally be available to the public!
I absolutely loved their Soft Mink nail polish which I had painted onto my nails. A kind of purple grey it was really beautiful. Their Smokey Eyes palette also looked gorgeous. I shall be reviewing the products very shortly!
Available from www.akacosmetics.com